Would You Write a Personal Check as an Employee Bonus?
If your company isn’t able to meet the salary “ask” of a key team member, …
career coach
Advice from the CEO (Canine Executive Officer)
Over the path of my career, I’ve learned from peers, bosses and staff. But I …
Brute Force Creative… 5 Ad Concepts in 48 Hours for 12 Years
I recently wrote an article about a career train wreck that happened when reviewing ad …
Larry Ellison: “Fire the F—ing Creative Agency”
Larry Ellison, long-time Oracle CEO and now Chairman, is famously hands-on with advertising. And for …
The Power of a Small, Unexpected Gift… and the Danger of Regifting
Carilu joined my global advertising team at the Director level. She was smart, enthusiastic and …
Media KPIs and the Hanoi Rat Massacre of 1902
Key Performance Indicators fire up human ingenuity like nothing else. KPIs that are simple and …
Introverts Can Be Extroverts… Temporarily
As a manager, would you assign an introverted employee to speak in front of 1,000 …
Movie Placements for B2B? Six Surprising Plot Twists
Every moviegoer is familiar — sometimes painfully — with paid placements for products like candy …
You Too Will Say Something Stupid …
Standing in front of an audience of 80 senior marketing and advertising leaders from around …
Amazon Narratives vs. Powerpoint
Pros and Cons of Two Key Briefing and Decision-Making Tools I’ve been called a Powerpoint …