The Lost Art of Competitive Advertising
Today’s Advertising Fashion Advertising fashion over recent years has been all about “emotional” creative. Why? …
b2b marketing
Brute Force Creative… 5 Ad Concepts in 48 Hours for 12 Years
I recently wrote an article about a career train wreck that happened when reviewing ad …
Larry Ellison: “Fire the F—ing Creative Agency”
Larry Ellison, long-time Oracle CEO and now Chairman, is famously hands-on with advertising. And for …
Media KPIs and the Hanoi Rat Massacre of 1902
Key Performance Indicators fire up human ingenuity like nothing else. KPIs that are simple and …
Introverts Can Be Extroverts… Temporarily
As a manager, would you assign an introverted employee to speak in front of 1,000 …
Movie Placements for B2B? Six Surprising Plot Twists
Every moviegoer is familiar — sometimes painfully — with paid placements for products like candy …
You Too Will Say Something Stupid …
Standing in front of an audience of 80 senior marketing and advertising leaders from around …
Amazon Narratives vs. Powerpoint
Pros and Cons of Two Key Briefing and Decision-Making Tools I’ve been called a Powerpoint …
Arming Your CxO for a Decision: Email
Using Email to Move Your Project Forward You need the CxO to give your proposal …
Your Boss Has a Dumb@ss Idea… Now What?
Your boss — or more often, your boss’s boss’s boss — has a dumb@ss idea and you’ve been handed the assignment. What do you do? Let’s look at a real-world example, explore different ways it could have been handled, and assess the results.