PR Training = Life Training
During one single day of PR training, I absorbed four lessons that I applied over …
B2B Marketing
The Curse of the Hiring Freeze
You’re working for a company that is under financial pressure. Perhaps a global pandemic threw …
The Lost Art of Competitive Advertising
Today’s Advertising Fashion Advertising fashion over recent years has been all about “emotional” creative. Why? …
Brute Force Creative… 5 Ad Concepts in 48 Hours for 12 Years
I recently wrote an article about a career train wreck that happened when reviewing ad …
Larry Ellison: “Fire the F—ing Creative Agency”
Larry Ellison, long-time Oracle CEO and now Chairman, is famously hands-on with advertising. And for …
Amazon Narratives vs. Powerpoint
Pros and Cons of Two Key Briefing and Decision-Making Tools I’ve been called a Powerpoint …
Arming Your CxO for a Decision: Email
Using Email to Move Your Project Forward You need the CxO to give your proposal …